A phrase that I once heard and has got stuck in my mind runs “say it best, say it first, say it last or say it worst”. By cute coincidence, the only citation for it that I can quickly find comes from Professor Scott Nicholson of white paper and Escape Enthusiasts fame. Today’s article is about Escape Room in a Box, the Kickstarter campaign for which closes in less than two days’ time with glorious success; under $20,000 required to fund it, easily over $100,000 raised. Saying it best or first seem impossible now; at least this can be the last place where it gets mentioned… until the next place becomes the new last place.
If you’re reading this, the concept hardly needs explaining. Escape Room in a Box “…is a 60-90 minute cooperative game where 2-6 players solve puzzles, crack codes, and find hidden clues in order to find an antidote to thwart a mad scientist’s plot to turn them into werewolves.” How good could such a game be – or, more to the point, how much could you enjoy such a game? It depends perhaps what aspects of traditional location-specific exit games you most enjoy. Some aspects, like the puzzles, can reasonably be replicated in your own home. Other aspects, like the theming of the environment and ambitious physical props, are much harder. (If a big part of the attraction for you is getting to play with toys that you wouldn’t have the chance to play with elsewhere, it’s less attractive.)
The Logic Escapes Me thought hard about the potential opportunities and limitations of the format and expressed them in their tremendous preview. Perhaps it might best be read in conjunction with Room Escape Artist‘s review of a preview copy of the game, which validates Ken’s concerns and suggests that they have largely been dealt with in a fashion close to reaching the immediate potential of the format. On the other hand, to give full context, perhaps you should compare that review with Esc Room Addict of Canada’s counterpart review of a preview copy, which was rather less enthusiastic.
In any case, the concept appears to have been in the right place at the right time and caught people’s attention more widely; the campaign has been discussed at the Huffington Post and also by those alpha YouTubers at Geek and Sundry. Also excited was Adrian Hon of Six to Start (probably best known for the Zombies, Run! fitness app), also who mentioned it on Twitter. Subsequent discussion started with his opinion “Last escape room I played was $45 *per person*. Surely they could have a higher price/tier, and make the game better or longer?” Perhaps the success of the campaign points to there being the demand for the genre after all – and, from there, it’s tempting to wonder how other members of the family might differ.
Could a later iteration be a partly digital game, requiring its players to supply their own mobile device on which to run an app? Plenty of potential there, starting with being just another medium through which to deliver different sorts of clue, going through being a unique input device and going as far as in any other mixed media game. Certainly the prediction that there may be competitors was proved quickly correct, with ThinkFun introducing Escape the Room: Mystery at the Stargazer’s Manor this month (at a manufacturer’s suggested retail price of US$21.99, so set your expectations to low-tech), set to be distributed in the UK by Paul Lamond from June. That promises to have an online hint system at the very least.
Exit Games UK would be very interested if existing exit game brands were to consider this technique as a brand extension. Suppose someone has come and played your game, had a tremendous time and have left the room in high spirits. Might this be an excellent time to try to sell them a game so they might have related fun at home? It would take a certain sort of set of strengths for the combination to make sense; home games can convey puzzles very well, so this would work particularly well for a site which prided itself not just on its puzzles but also on certain sorts of puzzles which would translate to a home environment. It would also be a good way to advance the story of a persistent game universe, to keep them keen on playing within your universe when it takes so long and so much to introduce another physical game set there.