As part of bringing the exitgames.co.uk map and game list back up to date, some other data was collated which might be interesting to readers. No attempt has yet been made to do a thorough analysis of the extra information but, rather than keeping it all secret, the best option seemed to be to publish it and then let the audience ask questions to prompt further analysis. There’s no promise that the figures are 100% accurate (with rooms opening up at a rate of two to three per week, it’s unlikely to ever be truly up to date), but they are at least very close. Coincidentally, the Room Escape Artist just published analysis of their own, focusing on the American market (more or less).
With that in mind, here are two charts that show the growth of escape games in the UK and Ireland. Firstly a simple chart of escape room count, plotting their growth since 2012. Second a breakdown of the same data by the standard NUTS regions, charting rooms per million population as a crude way of allowing them to be easily compared. It’s interesting to note which markets are leading the way (NW England, Scotland and London) and hypothesise on why they might have a greater number of escape rooms per capita than elsewhere.
If you’re not familiar with the term NUTS regions, don’t worry. These are just the standard way of breaking down the countries into separate parts, such as NW England, London and the East Midlands. Within those NUTS regions you can see various trends – the early growth by London, the relatively late surges in Scotland and NW England or the very late explosion in Wales.
So, back to the original question: Has the UK escape room market slowed? Based on the above, this site certainly doesn’t believe so. What do you think? What would you like to know more about? Feel free to add questions or comments below.