The 2015/2016 Survey and some events coming up

Abstract survey graphicThis site has just sent out 75 e-mails to exit games in the UK, with representing total of 88 locations, inviting them to take part in a survey. If you see this and didn’t get the survey – either because this site might have used the wrong address, or couldn’t find an address at all in a handful of occasions – then this site apologises and invites you still to send in your responses by e-mail. The views of players and other participants would also be interesting and most welcome (perhaps as a comment to this post?) but only site operators will have their responses tallied for the final results.

All responses are anonymous; if you choose not to mention the name of your site in the answer to a question then nobody will know the answer has come from you.

1. How was 2015 for you and for your business?
2. How do you feel 2015 was for the world of exit games in the UK at large?
3. What can you reveal about your plans for 2016?
4. What do you expect to see happen to the UK’s exit games in 2016?
5. What are your biggest concerns for 2016?

This site hopes to have a few dozen responses trickle in over the next week or so (there have been ten responses within about as many hours so far; credit to the proprietor of Puzzle Room for being the quickest off the mark) and will collate and present the results in an article here. The first place to hear the results will be the The Great Escape UK unconference taking place in Leeds on Wednesday 13th January (i.e., a week tomorrow). There have been at least twenty people sign up for the unconference, and the unconference structure is a tried and tested model, so it should be a really good day. There still are spaces available if you haven’t signed up yet and want to come.

However, if you don’t want to have to wait another week, there’s fun on the agenda this weekend. Scott Nicholson is promoting the first BreakoutEDU Game Jam which invites people to use the BreakoutEDU toolkit of generic exit game apparatus to devise educational exit-like games that might be played in the classroom, library, museum or other educational environments. (While the equipment list is a constraint, it’s also a platform; you can rely on other people having the right equipment to replicate your game.) People are invited to meet up in locations around the world to co-operate on their games. This site isn’t yet sure if there are any locations definitely confirmed for the UK this weekend, but the Facebook events page definitely suggests there’s interest here. For some people who might be interested in creating their own room but know that they aren’t well-suited to making it a business venture, this might be an ideal opportunity.

If that’s not your thing, it’s not the only option! The World Puzzle Federation‘s 2016 Grand Prix competitions start this weekend with this year’s first Sudoku Grand Prix, set by the Dutch team. If 90 minutes of hard but interesting sudoku and variants sounds like your cup of tea, register an account at the WPF site (which is free!) and take a look at the instruction booklet. Then carve out a 90-minute slot this weekend (late Friday through to most of Monday) and go wild!

The League Table: end of December 2015

3-dimensional bar chartThis is the twenty-first instalment of a (just about) monthly feature which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 31st December 2015.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 107 7
Exit game locations known to be open 95 4
Exit game locations in various states of temporary closure 4 2
Exit game locations known to have closed permanently 8 1
Exit game locations showing convincing evidence of being under construction 8 0
Exit game locations showing unconvincing evidence of being under construction 8 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations with open-ended time limits and component parts of larger attractions that are played in the same way as conventional exit games. Pop-ups with deliberately very short runs (e.g. Hallowe’en specials, or games run at conventions or festivals) are not counted in this list; games with deliberately finite but longer runs (e.g. Panic!, which awarded a prize to its champion at the end of its sixteen week run) are counted.

This month has seen six additions and three subtractions; Trapped Up North‘s FAQ page said “We open on 1st August and run various dates till the 23rd Dec“, so this looks like a clean fold and a happy ending, but a Trapped Up North 2016 would not come as a surprise and would be a welcome return. The other subtractions are Lock Down Zone of northern South Yorkshire and Zombie in a Room of Chesterfield, both of whose web sites appear to be temporarily suspended and who seem to be making no progress on social media.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
A Curious Escape 1 1 (TripAdvisor)
Adventure Rooms 2 2 TripAdvisor
Agent November 3 3 TripAdvisor
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 4 3 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 5 6 TripAdvisor
Breakout Manchester 5 5 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 0 0 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 4 3 TripAdvisor
Clue HQ Brentwood 2 2 TripAdvisor
Clue HQ Sunderland 1 1 TripAdvisor
Clue HQ Warrington 5 5 TripAdvisor
clueQuest 7 2 TripAdvisor
Code to Exit 2 2 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 0 0 TripAdvisor
Cyantist 2 2 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
Enigma Quests 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 0 0 TripAdvisor
Escape Clonakilty 0 0 TripAdvisor
Escape Dublin 2 2 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Entertainment 8 2 TripAdvisor
Escape Game Brighton 2 2 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 3 2 TripAdvisor
Escape Hunt 0 0 TripAdvisor
Escape Land 0 0 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 TripAdvisor
Escape Plan Live 4 4 TripAdvisor
Escape Quest 3 3 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Durham 1 1 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escape Rooms Scotland 3 3 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 3 3 TripAdvisor
escExit 1 1 (TripAdvisor)
EVAC 1 1 TripAdvisor
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 2 2 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Extremescape 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 2 2 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 0 0 (TripAdvisor)
Hell in a Cell 1 1 TripAdvisor
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
House of Enigma 0 0 (TripAdvisor)
iLocked 0 0 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve Brighton 1 1 TripAdvisor
Lady Chastity’s Reserve East London 1 1 TripAdvisor
Lady Chastity’s Reserve South London 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Lock Down Zone 0 0 TripAdvisor
Locked In A Room 4 1 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 0 0 TripAdvisor
Mission Escape 2 2 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Namco Funscape Escape Room 1 1 (TripAdvisor)
Noughts and Coffees 1 1 (TripAdvisor)
Panic! 0 0 (TripAdvisor)
Pirate Escape 1 1 TripAdvisor
Puzzlair 4 4 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
QuestRoom 1 1 TripAdvisor
Quests Factory 0 0 TripAdvisor
Red House Mysteries 1 1 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
Sherlock Unlock 2 2 TripAdvisor
The Bristol Maze 2 2 (TripAdvisor)
The Escape Network 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Escape Room Preston 5 5 TripAdvisor
The Gr8 Escape 4 4 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 3 2 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Tick Tock Unlock Manchester 1 1 TripAdvisor
TimeCraft 1 1 TripAdvisor
Time Run 2 1 TripAdvisor
Trapped In 2 2 TripAdvisor
Trapped Up North 0 0 TripAdvisor
We Escape 1 1 TripAdvisor
XIT 4 4 TripAdvisor
Zombie in a Room 0 0 (TripAdvisor)

Corrections would be most welcome.

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has pages with the review summaries for every site in the United Kingdom and, separately, for every site in Ireland.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Brighton, Bristol, Dublin, Edinburgh, Exeter, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield.

Additionally, TripAdvisor now has pages entitled Top Escape Games in United Kingdom and Top Escape Games in Ireland. No obvious changes to the ranking algorithm from the previous month, and not much change to the national rankings; congratulations to the site which remains top of the national list for a fourth consecutive month. Numbers three and four on the chart swap places, one site rises from number ten to number eight and numbers nine and ten are re-entries.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons; see also this piece at Bravofly and thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and opinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s more laborious than difficult to estimate the number of people who play an exit game over the course of a month, though there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t.

This site was uncertain just how busy December would be – after all, it’s Bank Holiday season and people have all manner of parties and other demands on their time. The second half of the month was particularly busy; maybe it’s the “school’s broken up” effect, maybe it’s people taking holiday time from work, travelling to see family and friends and then wanting to take part in leisure activities with them. One notable trend is that this site has revised down the average team size estimate for some games. Some games are built for large teams, some for smaller teams; some games seem to being played by slightly smaller teams than once they were.

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of December 2015, is 470,000. (This estimate is quoted to the nearest 10,000, but the site would not like to claim more confidence than “between 200,000 and 1,200,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and, as ever, this site keeps discovering new locations that perhaps it might have found out about earlier!

Reviewing this site’s predictions for 2015

Crystal ballAt the start of 2015, this site made a number of predictions as to what might happen over the course of of the year. The accountability department declares it time to go back, review those predictions and have a good laugh. Expect counterpart predictions for 2016 early in the new year.

There is a 5% chance that an exit game business sufficiently motivates and enthuses its staff to vote it into the top twenty of the next Sunday Times “Best Small Company to Work For” list.

No. Apparently this was never likely to happen in the first place as companies have to be at least three years old even to be eligible for nomination. Companies have won local business awards, though.

There is a 10% chance that the newspapers will find a new style of puzzle that attracts half as much public attention as sudoku. There is a 80% chance that the newspapers will claim they have done, but only a 10% chance that it will actually stick in close to the way that sudoku has.

Not the 10% chance, at least. A quick search for "the new sudoku" points to Hidato in The Guardian, which hasn’t caught on.

There is a 15% chance that the world will gain a second global monthly puzzle event. There’s a definite reason for one to exist: the wonderful Puzzled Pint is for the benefit of the community, which (generally) goes to visit a different venue each month in each city. Suppose there were a second event run for the benefit of the venues; individual bars (etc.) could adopt the event, pledging to host a puzzle night in their location each month. There are places that would find that a compelling attraction!

Not to this site’s knowledge. The closest is Puzzle Night, which has yet to spread beyond Minneapolis – St. Paul in the US.

There is a 20% chance that some company brings larger-scale live escape events to the UK, with relatively many teams playing the same game at once. (For those who get the distinction, think Real Escape Game as opposed to Real Escape Room.)

Couldn’t really say so in the way this was intended. Corporate entertainment companies have games which come close to fitting the bill, but they’re not (to this site’s knowledge) selling team tickets to teams of all-comers. Compare to this Irish event or this Dutch event. On the other hand, exactly those sorts of events are happening in France and in Spain, so it’s definitely possible that they’ll come to the UK at some point.

There is a 25% chance that the 25th anniversary of The Crystal Maze, which will happen on 15th February this year, will see a reawakening of interest and the show will catch the public mood once more.

Yes; yes, with bells on! £927,252 worth of yes!

There is a 30% chance that one of the big players in the leisure industry starts a chain of exit games within its own facilities, or teams up with an existing exit game business which wants to expand rapidly by opening in a number of facilities. For instance, if you’re going to go to either of the branches of the real-snow indoor ski slope Xscape, you know you’re prepared to spend money, and the chance to play “Escape at Xscape” would surely be irresistible…

Not yet proven. The escape room at Namco Funscape would count (though is, perhaps, one-fifth the size of what this site had intended) but this site has not yet seen evidence that it’s available at more centres than the London County Hall centre. If it is available more widely among the chain, then it counts.

There is a 35% chance that the UK team produces its best performance in the next World Puzzle Championship, beating its previous best of sixth from the twenty national “A” teams in Beijing in 2013.

Not quite. As recently discussed, the team were so-o-o-o close to matching their previous sixth place finish, but seventh it will have to be.

There is a 40% chance that another UK city develops a puzzle community like that of London, with at least one regular monthly event and at least one larger annual event – maybe as simply as hosting its own Puzzled Pint and DASH events, maybe something of its own. All it takes is someone willing to be the first onto the dancefloor.

A very honourable mention to the wonderful Exit Games Scotland and their exit game binges, which is something that even the community in London does not have. It would be very prescriptive (to put it far more kindly than it would deserve) to suggest that the community in London is, in any sense, the only way to have a community.

There is a 45% chance that the UK mass media will catch on to just how cool exit games are. Maybe the “The One Show” team will go and play, or someone will take the idea to Dragon’s Den, or The Apprentice might consider them to be sufficiently zeitgeist-y to take an interest. At the top end, this site might dream of a revival of The Adventure Game, which effectively featured (among other things) room escape games a good thirty years ahead of the time.

Only to a very technical extent, what with the UK version of the Discovery channel signing up to show repeats of the US Race to Escape show, and not actually starting to air them until 2016.

There is a 55% chance that at least one exit game will earn the Living Wage Employer mark. Perhaps there is at least one out there which pays the stipulated wage already. This site doesn’t believe that every exit game can afford to pay the stipulated level; indeed, many owners, especially of very new games, will be some way from covering costs, and consistent wage rises might force them out of business outright. However, perhaps there’s a business out there who would take pride from going down this route.

Not as far as this site is aware.

There is a 60% chance that the next World Puzzle Championship will be won by Ulrich Voigt of Germany, which would be his eleventh overall and the first time anyone has ever won four in a row.

While Ulrich was the very clear leader going into the play-off, he was only second place coming out of it, so that prediction pays out on “no”.

There is a 65% chance that the exit game industry continues to grow sufficiently quickly that this site’s estimate for the number of unique players in the UK or Ireland by the end of December 2015 reaches or exceeds half a million… and this site will not attempt to fix the figures just for the sake of proving this relatively weakly-held prediction correct.

You’ll see soon. (SPOILER! Nearly, but not quite.)

There is a 70% chance that at least one exit game will start to advertise itself using a formal endorsement from a reasonably well-known, mainstream national or international celebrity.

Not yet. The Escape Room of Manchester have posted several photos of Manchester United’s Daley Blind playing there, but that stops short of a formal endorsement.

There is a 75% chance that the Puzzled Pint community of London will continue to grow, flourish, with teams getting to know each other ever more closely and look forward to meeting each other at the other puzzle events that exist through the course of the year.

Puzzled Pint in London was getting about 50-60 attendees late in 2014. It has grown so large that it has had to split into two locations and now attracts 90-110 attendees most months. That’s a definite yes.

There is a 80% chance that eleven or twelve of the calendar months of the year will see at least one new site open for business in the UK or Ireland.

Very much so, and any fault here in the prediction was one of a lack of ambition.

There is a 85% chance that there will be a UK-based exit game review blog set up this year, to which this site will very happily link. There are many different sites out there who want the publicity from the reviews that they might get; be any good (goodness knows, this site doesn’t set the bar high) and proprietors will be climbing over themselves to invite you to play!

Yes, hooray! QMSM, Escape Game Addicts and The Logic Escapes Me fill this site with joy every time they post. Still room for plenty more, though!

There is a 90% chance that the London leg of DASH 7 will expand from 8 teams in 2013 and 21 teams in 2014 to at least 25 teams for 2015. The London capacity for 2013 and 2014 was 25 teams, so it’s quite possible that London DASH might well sell out.

The London leg of DASH did indeed sell tickets to 25 teams within the space of about two weeks, so this prediction counts as fulfilled (in an airline sense) even if only 23 teams did turn up on the day.

There is a 95% chance that at least two existing exit games covered by this site will officially call it a day.

Sadly so, ending on a downbeat note, but the strength in depth of the market as a whole is something that causes this site great delight.

The League Table: end of November 2015

Bar chart showing improving performance over time

This is the twentieth instalment of a (just about) monthly feature which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 30th November 2015.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 101 7
Exit game locations known to be open 92 4
Exit game locations in various states of temporary closure 2 2
Exit game locations known to have closed permanently 7 1
Exit game locations showing convincing evidence of being under construction 7 0
Exit game locations showing unconvincing evidence of being under construction 11 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations with open-ended time limits and component parts of larger attractions that are played in the same way as conventional exit games. Pop-ups with deliberately very short runs (e.g. Hallowe’en specials, or games run at conventions or festivals) are not counted in this list; games with deliberately finite but longer runs (e.g. Panic!, which awarded a prize to its champion at the end of its sixteen week run) are counted.

A rather more orderly month than October; the UK has seen six additions and only House of Enigma has moved to “temporarily closed” pending further investigations. Four of those additions were definitely sites that opened in November, two of them were a shade older but only just made it to our radar. It’s surprising how low-key a new exit game can be these days.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
Adventure Rooms 2 2 TripAdvisor
Agent November 3 3 TripAdvisor
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 4 3 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 5 6 TripAdvisor
Breakout Manchester 5 5 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 0 0 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 4 3 TripAdvisor
Clue HQ Brentwood 2 2 TripAdvisor
Clue HQ Sunderland 1 1 TripAdvisor
Clue HQ Warrington 5 5 TripAdvisor
clueQuest 7 2 TripAdvisor
Code to Exit 2 2 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 0 0 TripAdvisor
Cyantist 2 2 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
Enigma Quests 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 0 0 TripAdvisor
Escape Clonakilty 0 0 TripAdvisor
Escape Dublin 2 2 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Entertainment 8 2 TripAdvisor
Escape Game Brighton 1 1 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 3 2 TripAdvisor
Escape Hunt 0 0 TripAdvisor
Escape Land 0 0 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 TripAdvisor
Escape Plan Live 4 4 TripAdvisor
Escape Quest 3 3 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Durham 1 1 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escape Rooms Scotland 3 3 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 3 3 TripAdvisor
escExit 1 1 (TripAdvisor)
EVAC 1 1 TripAdvisor
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 2 2 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Extremescape 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 2 2 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 0 0 (TripAdvisor)
Hell in a Cell 1 1 TripAdvisor
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
House of Enigma 0 0 (TripAdvisor)
iLocked 0 0 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve Brighton 1 1 TripAdvisor
Lady Chastity’s Reserve London 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Lock Down Zone 1 1 TripAdvisor
Locked In A Room 4 1 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 0 0 TripAdvisor
Mission Escape 2 2 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Namco Funscape Escape Room 1 1 (TripAdvisor)
Panic! 0 0 (TripAdvisor)
Puzzlair 4 4 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
QuestRoom 1 1 TripAdvisor
Quests Factory 0 0 TripAdvisor
Red House Mysteries 1 1 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
The Bristol Maze 2 2 (TripAdvisor)
The Escape Network 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Escape Room Preston 5 5 TripAdvisor
The Gr8 Escape 4 4 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 3 2 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Tick Tock Unlock Manchester 1 1 TripAdvisor
Time Run 2 1 TripAdvisor
Trapped In 2 2 TripAdvisor
Trapped Up North 3 3 TripAdvisor
We Escape 1 1 TripAdvisor
XIT 4 4 TripAdvisor
Zombie in a Room 1 1 (TripAdvisor)

Corrections would be most welcome.

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has pages with the review summaries for every site in the United Kingdom and, separately, for every site in Ireland.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Brighton, Bristol, Dublin, Edinburgh, Exeter, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield.

Additionally, TripAdvisor now has pages entitled Top Escape Games in United Kingdom and Top Escape Games in Ireland. Interestingly, the ranking algorithm on this page seems to have changed somewhat; the site is happy to list (for instance) the #2 game in London ahead of the #1 game in other cities; #1s rub up against #3s, #4s and even a #6. That said, the #1s haven’t changed very much from their previous order, which suggests that the changes have not been wholesale. Credit to the same site that has been top of the national list for a third consecutive month.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons; see also this piece at Bravofly and thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and opinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s more laborious than difficult to estimate the number of people who play an exit game over the course of a month, though there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t. As you might expect from the weather – and November was broadly a windy month – indoor businesses like exit games do particularly well at this time of year, and at least five different sites have pushed on considerably from levels that might be considered “ticking on respectably” to levels that might be considered “ticking on well”. Excellent news!

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of November 2015, is 440,000. (This estimate is quoted to the nearest 10,000, but the site would not like to claim more confidence than “between 180,000 and 1,100,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and, as ever, this site keeps discovering new locations that perhaps it might have found out about earlier!

The League Table: end of October 2015

Population graphThis is the nineteenth instalment of a (just about) monthly feature which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 31st October 2015. It’s taking longer and longer to produce as the number of rooms increases, but that’s no bad thing.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 95 7
Exit game locations known to be open 87 4
Exit game locations in various states of temporary closure 1 2
Exit game locations known to have closed permanently 7 1
Exit game locations showing convincing evidence of being under construction 8 0
Exit game locations showing unconvincing evidence of being under construction 7 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations with open-ended time limits and component parts of larger attractions that are played in the same way as conventional exit games. Pop-ups with deliberately very short runs (e.g. Hallowe’en specials, or games run at conventions or festivals) are not counted in this list; games with deliberately finite but longer runs (e.g. Panic!, which awarded a prize to its champion at the end of its sixteen week run) are counted.

What a month it has been! The UK has seen eleven openings and three closures. That said, there was a reopening which has added one to both of those numbers; goodbye to Escape Hunt in London and hello to Escape Entertainment. For the record, the closest thing to this to have happened previously was the rebranding of AK Escape Room to We Escape in Cork, but this site considers that to have been a continuation of a previous site whereas Escape Entertainment has all-new games and there might yet be another franchise of Escape Hunt in London at some point down the line, so this site considers Escape Entertainment to be a new enterprise.

The two additional permanent closures both move from having been listed in the “temporary closure” category last month. The web site for iLocked has apparently gone for good, and the web site for Escape Land is now being used to sell tickets for Hidden Rooms London, in a good demonstration that a web site may still retain some search engine value, and thus be of some financial value, even once the physical location is no more. In Ireland, Escape Clonakilty confirmed on social media that it is closed for the winter and Quests Factory‘s web site is down to the point where it looks like it isn’t coming back.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
Adventure Rooms 2 2 TripAdvisor
Agent November 3 3 TripAdvisor
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 3 2 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 5 6 TripAdvisor
Breakout Manchester 5 5 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 0 0 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 2 2 TripAdvisor
Clue HQ Warrington 4 4 TripAdvisor
clueQuest 6 2 TripAdvisor
Code to Exit 1 1 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 0 0 TripAdvisor
Cyantist 2 2 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
Enigma Quests 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 0 0 TripAdvisor
Escape Clonakilty 0 0 TripAdvisor
Escape Dublin 2 2 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Entertainment 8 2 (TripAdvisor)
Escape Game Brighton 1 1 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 3 2 TripAdvisor
Escape Hunt 0 0 TripAdvisor
Escape Land 0 0 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 TripAdvisor
Escape Plan Live 4 4 (TripAdvisor)
Escape Quest 3 3 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Durham 1 1 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escape Rooms Scotland 2 2 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 3 3 TripAdvisor
escExit 1 1 (TripAdvisor)
EVAC 1 1 TripAdvisor
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 2 2 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 2 2 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 0 0 (TripAdvisor)
Hell in a Cell 1 1 (TripAdvisor)
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
House of Enigma 1 1 (TripAdvisor)
iLocked 0 0 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve Brighton 1 1 TripAdvisor
Lady Chastity’s Reserve London 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Locked In A Room 4 1 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 0 0 TripAdvisor
Mission Escape 2 2 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Panic! 0 0 (TripAdvisor)
Puzzlair 4 4 TripAdvisor
QuestRoom 1 1 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
Quests Factory 0 0 TripAdvisor
Red House Mysteries 1 1 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
The Escape Network 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Escape Room Preston 5 5 TripAdvisor
The Gr8 Escape 2 2 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 3 2 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Tick Tock Unlock Manchester 1 1 TripAdvisor
Time Run 2 1 TripAdvisor
Trapped In 2 2 (TripAdvisor)
Trapped Up North 3 3 TripAdvisor
We Escape 1 1 TripAdvisor
XIT 4 4 TripAdvisor
Zombie in a Room 1 1 (TripAdvisor)

Corrections would be most welcome.

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has pages with the review summaries for every site in the United Kingdom and, separately, for every site in Ireland.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Brighton, Bristol, Dublin, Edinburgh, Exeter, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield.

Additionally, TripAdvisor now has pages entitled Top Escape Games in United Kingdom and Top Escape Games in Ireland. The UK page looks like it lists twelve of the escape games that are both #1 in “Fun and Games” in their town and listed as an escape game first, in some order, then the escape games that are #2, then the escape games that are #3 and so on. This list is becoming harder to understand; TripAdvisor suggests there are now 24 towns in the UK where an escape game is number one in “Fun and Games” in that town, including one town where two different exit games are number one in “Fun and Games” and number one in “Outdoor Activities” respectively, despite both taking place indoors. (As ever, in the most general terms, it also remains arguable whether you would choose to rank – say – “#1 of a very small number” ahead of “#2 of a very large number”, that sort of thing.) The same site has been top of the national list two months running.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons; see also this piece at Bravofly and thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and opinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s more laborious than difficult to estimate the number of people who play an exit game over the course of a month, though there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t. October was slightly stronger than September, but many of the new sites opened fairly late in the month and so contributed relatively little to the overall total, though their contributions in November onwards may well be rather more voluminous. Close to half of the sites seem to do (at least close to) half of their weekly business on a Saturday.

This site quotes some fairly broad error bars for its estimate of the number of players below and it’s worth explaining why. If sites tend to sell very many games on the day or very close to the day, the true number will tend to be higher in the range. If sites tend to pretend that they have sold more games than is the case when really they are closing the rooms for staff training, the true number will tend to be lower in the range. There’s a factor accounting for repeat players; asking figures among self-selecting fans who choose to visit a site like this would be unrepresentative, but the assumption is that a considerable majority of players play only one game and that the outliers don’t bring the average up very high yet. Different games cater for different group sizes, which is factored in, and the assumption made here is that it’s reasonable to take average group sizes per game based on each site’s group photos.

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of October 2015, is 400,000. (This estimate is quoted to the nearest 10,000, but the site would not like to claim more confidence than “between 160,000 and 1,000,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and, as ever, this site keeps discovering new locations that perhaps it might have found out about earlier!

The League Table: end of September 2015

Silhouette in front of a graph

This is the eighteenth instalment of a monthly feature (slightly delayed by an annoyingly persistent cough as the aftermath to a very minor cold) which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 30th September 2015.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 84 7
Exit game locations known to be open 76 5
Exit game locations in various states of temporary closure 3 2
Exit game locations known to have closed permanently 5 0
Exit game locations showing convincing evidence of being under construction 8 0
Exit game locations showing unconvincing evidence of being under construction 11 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations with open-ended time limits and component parts of larger attractions that are played in the same way as conventional exit games. Pop-ups with deliberately very short runs (e.g. Hallowe’en specials, or games run at conventions or festivals) are not counted in this list; games with deliberately finite but longer runs (e.g. Panic!, which awarded a prize to its champion at the end of its sixteen week run) are counted.

An unusual degree of turnover this month; six openings in the UK, four closures. One of these is a deliberate satisfying closure; Panic! announced a sixteen week run and stuck to it. (That said, the infrastructure will be used for Panic! Unlocked, one of the attractions – though, presumably, not in an exit game format – within the same company’s Hellfest scare attraction.) The other news is less good: Guess House said goodbye on Facebook, whereas Escape Land and iLocked have just made themselves unavailable for booking. The former looks pretty permanent; the latter two look temporary, until more evidence arrives to point the balance one way or the other.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
Adventure Rooms 1 1 TripAdvisor
Agent November 3 3 TripAdvisor
AK Escape Room 1 1 TripAdvisor
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 3 2 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 4 5 TripAdvisor
Breakout Manchester 7 6 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 0 0 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 1 1 TripAdvisor
Clue HQ Warrington 3 3 TripAdvisor
clueQuest 6 2 TripAdvisor
Code to Exit 1 1 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 0 0 TripAdvisor
Cyantist 1 1 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 0 0 TripAdvisor
Escape Clonakilty 2 2 TripAdvisor
Escape Dublin 1 1 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Game Brighton 1 1 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 3 2 TripAdvisor
Escape Hunt 10 3 TripAdvisor
Escape Land 0 0 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 TripAdvisor
Escape Plan Live 4 4 (TripAdvisor)
Escape Quest 2 2 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Durham 1 1 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 3 3 TripAdvisor
escExit 1 1 (TripAdvisor)
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 1 1 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 1 1 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 0 0 (TripAdvisor)
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
House of Enigma 1 1 (TripAdvisor)
iLocked 0 0 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve Brighton 1 1 (TripAdvisor)
Lady Chastity’s Reserve London 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Locked In A Room 4 1 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 0 0 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Panic! 0 0 (TripAdvisor)
Puzzlair 2 2 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
Quests Factory 0 0 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Escape Room Preston 5 5 TripAdvisor
The Gr8 Escape 2 2 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 2 1 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Time Run 2 1 TripAdvisor
Trapped Up North 3 3 TripAdvisor
XIT 4 4 TripAdvisor
Zombie in a Room 1 1 (TripAdvisor)

Corrections would be most welcome.

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has a page with the review summaries for every site. Fair warning: that page will probably end up being split into separate pages for the UK and Ireland soon.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Bristol, Dublin, Edinburgh, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield. Brighton should hopefully get added to that list soon, too.

Additionally, TripAdvisor now has pages entitled Top Escape Games in United Kingdom and Top Escape Games in Ireland. The UK page looks like it lists fifteen of the escape games that are both #1 in “Fun and Games” in their town and listed as an escape game first, in some order, then the escape games that are #2, then the escape games that are #3 and so on. The “listed as an escape game” criterion is a bigger one than you might think; at least four very highly-regarded exit games spring to mind that don’t appear on that list, for one is listed as an outdoor activity when it isn’t, a second is listed as a scavenger hunt (highly arguable) and a third is listed as “other fun and games”, and a fourth is listed as top for their town and doesn’t make it onto the national list for no clear reason whatsoever. (As a genreal consideration, it also remains arguable whether you would choose to rank – say – “#1 of a very small number” ahead of “#2 of a very large number”, that sort of thing.) The same site has been top of the national list three months running.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons; see also thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and opinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s more laborious than difficult to estimate the number of people who play an exit game over the course of a month, though there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t. September was even stronger than August, with growing sites continuing to contribute ever more strongly to the overall total – and at least four sites adding new games in the next fortnight or so. October may be close to prime time for exit games, particularly those which aim to scare, then it’s all downhill to Christmas party season.

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of September 2015, is 360,000. (This estimate is quoted to the nearest 10,000, but the site would not like to claim more confidence than “between 150,000 and 1,000,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and, as ever, this site keeps discovering new locations that perhaps it might have found out about earlier!

Autumn 2015: where are the gaps in the UK market?

Regions of the UK

From the National Archives; contains public sector information licensed under the Open Government Licence v3.0.

Every six months or so, this site looks at a snapshot of the UK market for exit games and analyses where the gaps are at that time. (See the older versions from March 2015, September 2014 and March 2014.) Six months is practically the duration of a geological era considering how quickly the exit game market moves. This site says “six months or so” because the regular schedule had gone out of this site’s mind and a stray check reveals that it’s slightly more than six months since the last installment. Doesn’t time fly when you’re having fun?

It’s possible that some of the first exit game room proprietors might have started business in the closest big city to where they happened to already live. However, if you had a choice as to where to set up business, where are the most obvious gaps in the market? Alternatively, where might people expect to see exit rooms coming soon? In late 2015, now that some of the most successful operations have started two or more locations in different towns, where remains up for grabs?

The Brookings Institution analysed 300 of the largest metropolitan economies in late 2012 and identified 15 of them as being in the UK. At time of writing, here are the 15 largest metropolitan economies in the UK, alongside the number of exit rooms featured in each one. If there’s a large metropolitan economy without an exit room, there’s arguably a gap in the market there. You can find details of which sites are in which locations on the Exit Game details page.

Metropolitan economy Sites operating Also consider
1. London 15 3 sites under construction, 2 sites recently closed
2. Birmingham 2 1 site nearby (Nuneaton), 1 site under construction, 1 site recently closed
3. Manchester 5 2 sites nearby (Macclesfield and Warrington), 1 site under construction
4. Leeds-Bradford 3 1 site nearby (York), 1 site recently closed
5. Liverpool 5 1 site nearby (Warrington)
6. Glasgow 3 2 sites under construction
7. Nottingham-Derby 3 1 site nearby (Mansfield), 1 site nearby under construction
8. Portsmouth-Southampton 0 2 sites nearby (Bournemouth and Salisbury)
9. Bristol 3 1 site under construction
10. Newcastle 3 1 site nearby under construction
11. Sheffield 3  
12. Cardiff-Newport 0 1 site under construction
13. Edinburgh 5 1 site under construction
14. Leicester 0 1 site temporarily closed for 17 months
15. Brighton 1 2 sites under construction

For comparison, the Dublin metro area with three sites open and one site temporarily closed would come just below number three in the above list.

Six months ago, this pointed to South Hampshire and Wales as being the biggest gaps in the market. Today… you’d probably conclude the same thing. In the last six months, it’s probably reasonable to characterise the majority of growth as having taken place in known, successful markets, with a limited extent of growth in smaller markets. It’s surprising that Portsmouth and Southampton lie fallow, though Bournemouth and Salisbury both have their own rooms and are convenient from Southampton, at least. The sites under construction in Cardiff and Swansea would also seem to have large chunks of territory to themselves; this site occasionally checks the TripAdvisor charts for North Wales and South Wales and finds nothing.

Let’s pick some other names out of the hat. Perhaps it’s surprising that Birmingham only has two sites; noting a site in Nuneaton, there might be scope for games in Wolverhampton and Coventry too. This site also tends to wonder about other home counties towns; there are so many tech companies and smart people in Reading that that must surely have a chance. This site also hinted at Watford and Southend, to which it would seem reasonable to add Milton Keynes. Hull might have a shot. This site is bullish about the potential of seaside resorts: Blackpool may well yet have untapped potential and surely it’s not alone. (Could a Dracula-themed game in Whitby kill all year round, or would it only draw during the Goth weekends?) Bradford must surely be worth another go rather than being the next site in Leeds. It’s arguably a slight surprise to see so many sites in Nottingham and so few in Derby and Leicester, as well.

Now the obvious rejoinder to that is that Nottingham is known as a tourist destination whereas Derby and Leicester aren’t, and that does suggest another reasonable approach; don’t think in terms of where the economies are, think in terms of where the tourists go. After all, exit games are firmly part of the leisure economy. Happily, the Office of National Statistics will furnish us with Travel Trends statistics that can inform our views, though it tends to focus on overseas tourists to the UK rather than tourists travelling within the UK. If you have access to reliable statistics about tourism in the UK from UK tourists, please let this site know.

The chart in figure 14 at the bottom of the overseas residents’ visits page is particularly interesting. Oxford and Cambridge get hundreds of thousands of visitors per year; perhaps they have scope to feature exit games more prominently as part of their tourist operation. Northern Scotland tourist visits are definitely popular – and if you’re going to the Highlands, you’re very probably going to visit Inverness. To its shame, this site was a little leery that a town with population of under 80,000 might support two exit games; however, with so many tourists, it makes a lot more sense.

All that said, this site is definitely considerably more cautious about the market than it was six months ago. There’s been a track record of the number of UK (specifically) exit games roughly doubling (or slightly-more-than-doubling) every six months. That is finally slowing down in the second half of 2015, though not by much. A notable trend is that a substantial proportion (say, perhaps, half?) of new sites are deliberately concentrating on opening outside the traditional Monday-to-Friday office hours. That’s sensible enough; a popular site can always expand if the tourist market shows that it has the demand to fill slots for games during afternoons or even mornings as well. That said, there are still very many (probably millions, certainly many hundreds of thousands) people who might only ever play an exit game once who are yet to play their one game, as well as those who might enjoy their first game enough to come back to play more, and those – who this site salutes! – who know the genre’s capability to thrill and devote themselves to seeing all there is to see.

The League Table: end of August 2015

Abstract but attractive-looking three-dimensional graph showing growth

This is the seventeenth instalment of a (just about) monthly feature which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 31st August 2015.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 78 7
Exit game locations known to be open 74 5
Exit game locations in various states of temporary closure 1 2
Exit game locations known to have closed permanently 3 0
Exit game locations showing convincing evidence of being under construction 11 0
Exit game locations showing unconvincing evidence of being under construction 10 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations with open-ended time limits and component parts of larger attractions that are played in the same way as conventional exit games. Pop-ups with deliberately very short runs (e.g. Hallowe’en specials, or games run at conventions or festivals) are not counted in this list; games with deliberately finite but longer runs (e.g. Panic!, which will award a prize to its champion at the end of its sixteen week run) are counted.

The number of sites open in the UK has increased by four in August; however, this reflects only two openings in August and two low-key openings in previous months that this site had not discovered promptly. Happily, the number of games under construction has never been higher with at least five openings confidently expected in September and more already given opening dates in October. Much less happily, Quests Factory in Waterford seems to have deleted its web site and Facebook presence; worse still, it has picked up a TripAdvisor review that suggests it may have sold at least one Groupon deal and not honoured it.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
Adventure Rooms 1 1 TripAdvisor
Agent November 3 3 TripAdvisor
AK Escape Room 1 1 TripAdvisor
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 3 2 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 5 6 TripAdvisor
Breakout Manchester 5 5 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 1 1 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 1 1 TripAdvisor
Clue HQ Warrington 4 4 TripAdvisor
clueQuest 6 2 TripAdvisor
Code to Exit 1 1 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 1 1 TripAdvisor
Cyantist 1 1 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 2 1 TripAdvisor
Escape Clonakilty 2 2 TripAdvisor
Escape Dublin 1 1 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 2 1 TripAdvisor
Escape Hunt 10 3 TripAdvisor
Escape Land 1 1 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 TripAdvisor
Escape Plan Live 4 4 (TripAdvisor)
Escape Quest 2 2 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 2 2 TripAdvisor
escExit 1 1 (TripAdvisor)
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 1 1 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 1 1 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 2 2 (TripAdvisor)
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
iLocked 1 1 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 1 1 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Panic! 1 1 (TripAdvisor)
Puzzlair 2 2 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
Quests Factory 2 2 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Gr8 Escape 2 2 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 3 2 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Time Run 2 1 TripAdvisor
Trapped Up North 3 3 TripAdvisor
XIT 4 4 TripAdvisor
Zombie in a Room 1 1 (TripAdvisor)

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has a page with the review summaries for every site.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Bristol, Dublin, Edinburgh, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield.

Additionally, TripAdvisor now has a page entitled Top Escape Games in United Kingdom. It looks like it lists the thirteen escape games that are both #1 in “Fun and Games” in their town and listed as an escape game first, in some order, then the escape games that are #2, then the escape games that are #3 and so on. The “listed as an escape game” criterion is a bigger one than you might think; at least three very highly-regarded exit games spring to mind that don’t appear on that list, for one is listed as an outdoor activity when it isn’t, a second is listed as a scavenger hunt (highly arguable) and a third is listed as “other fun and games”. (It also remains arguable whether you would choose to rank – say – “#1 of a very small number” ahead of “#2 of a very large number”, that sort of thing.) Top of this national list is the same site as last month after a period of instability.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons; see also thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and opinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s more laborious than difficult to estimate the number of people who play an exit game over the course of a month, though there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t. August attendances appear to have been strong and the market is back to the point where the industry tends to have its best month yet, month on month. The weather was not so hot and it was school holiday season. Edinburgh sites seemed to do very well out of the Festival and some of the larger London sites appear to have had a very good month too.

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of August 2015, is 320,000. (This estimate is quoted to the nearest 10,000, but the site would not like to claim more confidence than “between 120,000 and 900,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and, as ever, this site keeps discovering new locations that perhaps it might have found out about earlier!

End of August news round-up

News round-upA few different news stories to end the month:

  • Clue HQ have outdone themselves, announcing plans for a new attraction at each of their two locations. Blackpool will host The Experiments Live on the weekend of Hallowe’en, plus the two weekends beforehand: nine days, a total of 32 sessions. Two teams can play at once in each session, so there are only 64 spaces to book, full stop. Each team can consist of three to six; the game will last 60 minutes and will include both a room to escape and an outdoor section. The fee is higher than usual, though far from the top of the market – £139 for up to 6, or £250 for up to 12 – but the excess pays for the addition of scare actors. Bearing in mind Clue HQ‘s heritage, while there are increasing numbers of horror-themed exit games out there, there are people for whom the experiments within will doubtlessly be delightfully distasteful.
  • For the rest of us, the original Warrington location is adding a new game, Sacrifice. It is played by teams of four or six – but these teams are split into two pairs or triplets respectively for some intra-team competition. The two half-teams compete in the same room in full view of each other, to increase the intensity further; one half-team may escape, the slower half-team will be the sacrifice of the game’s title!
  • Red House Mysteries, responsible for the live hunt events and also part of the team behind the recent live ChatRoulette first-person shoot-’em-up, are crowdfunding their first exit game; the Kickstarter campaign has got off to a decent start.
  • Locked in Edinburgh have good news; their return from a Fringe-necessitated pause will be one day earlier than expected: Monday 7th September.
  • The site formerly known as AK Escape Room of Cork has been renamed to We Escape and have suggested that they plan to launch in a second city. Exciting times!

The League Table: end of July 2015

"Who dares wins" graph

This is the sixteenth instalment of a (just about) monthly feature which acts as a status report on the exit games in the UK and Ireland, hopefully acting as part of the basis of a survey of growth over time. It reflects a snapshot of the market as it was, to the best of this site’s knowledge, at the end of 31st July 2015.

The Census

Category Number in the UK Number in Ireland
Exit game locations known to have opened 74 7
Exit game locations known to be open 70 6
Exit game locations in various states of temporary closure 1 1
Exit game locations known to have closed permanently 3 0
Exit game locations showing convincing evidence of being under construction 8 0
Exit game locations showing unconvincing evidence of being under construction 7 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of location should be understood to include outdoor locations, pop-up/mobile locations and component parts of larger attractions that are played in the same way as conventional exit games.

Six openings in July; Make A Break has gone from “temporary closure” to “closed permanently” as their web site has decayed sufficiently that Exit Games UK is convinced that if the site comes back (which would be very welcome!) then it would be in some other form.

The Report Card

Site name Number of rooms The reviews
Site name Total number Different games Find reviews
Adventure Rooms 1 1 TripAdvisor
Agent November 3 3 TripAdvisor
AK Escape Room 1 1 (TripAdvisor)
Bath Escape 2 2 TripAdvisor
Breakout Games Aberdeen 3 2 TripAdvisor
Breakout Games Inverness 3 2 TripAdvisor
Breakout Liverpool 4 5 TripAdvisor
Breakout Manchester 7 6 TripAdvisor
Can You Escape 1 1 TripAdvisor
Cipher 1 1 TripAdvisor
Clue Finders 2 1 TripAdvisor
Clue HQ Blackpool 1 1 TripAdvisor
Clue HQ Warrington 3 3 TripAdvisor
clueQuest 6 2 TripAdvisor
Crack The Code Sheffield 1 1 TripAdvisor
Cryptic Escape 1 1 TripAdvisor
Cryptology 2 2 TripAdvisor
Cryptopia 1 1 TripAdvisor
Cyantist 1 1 TripAdvisor
Dr. Knox’s Enigma 2 1 TripAdvisor
Enigma Escape 1 1 TripAdvisor
ESCAP3D Belfast 1 1 TripAdvisor
ESCAP3D Dublin 2 1 TripAdvisor
Escape Clonakilty 2 2 TripAdvisor
Escape Dublin 1 1 TripAdvisor
Escape Edinburgh 3 3 TripAdvisor
Escape Glasgow 3 2 TripAdvisor
Escape Hour 2 1 TripAdvisor
Escape Hunt 10 3 TripAdvisor
Escape Land 1 1 TripAdvisor
Escape Live 2 2 TripAdvisor
Escape Newcastle 2 1 TripAdvisor
Escape Plan 1 1 (TripAdvisor)
Escape Plan Live 4 4 (TripAdvisor)
Escape Quest 2 2 TripAdvisor
Escape Rooms 2 2 TripAdvisor
Escape Rooms Plymouth 2 2 TripAdvisor
Escapism 1 1 TripAdvisor
Escapologic 2 2 TripAdvisor
Ex(c)iting Game 2 2 TripAdvisor
Exit Newcastle 1 1 TripAdvisor
Exit Strategy 1 1 TripAdvisor
Fathom Escape 1 1 TripAdvisor
gamEscape 1 1 TripAdvisor
GR8escape York 2 2 TripAdvisor
Guess House 3 3 (TripAdvisor)
Hidden Rooms London 2 2 TripAdvisor
HintHunt 5 2 TripAdvisor
iLocked 1 1 TripAdvisor
Instinctive Escape Games 1 1 TripAdvisor
Jailbreak! 1 1 (TripAdvisor)
Keyhunter 3 3 TripAdvisor
Lady Chastity’s Reserve 1 1 TripAdvisor
Lock’d 2 2 TripAdvisor
Lockdown-Inverness 2 2 TripAdvisor
Locked In Edinburgh 1 1 TripAdvisor
Locked In Games 2 2 TripAdvisor
LockIn Escape 3 3 TripAdvisor
Logiclock 1 1 TripAdvisor
Lost & Escape 2 2 TripAdvisor
Make A Break 1 1 TripAdvisor
Mystery Cube 1 1 TripAdvisor
Mystery Squad 2 2 (TripAdvisor)
Panic! 1 1 (TripAdvisor)
Puzzlair 2 2 TripAdvisor
Puzzle Room 1 1 (TripAdvisor)
Quests Factory 2 2 TripAdvisor
Room Escape Adventures 1 1 TripAdvisor
Salisbury Escape Room 1 1 TripAdvisor
Secret Studio 1 1 TripAdvisor
The Escape Room Manchester 5 5 TripAdvisor
The Gr8 Escape 2 2 TripAdvisor
The Great Escape Game 4 4 TripAdvisor
The Live Escape 1 1 TripAdvisor
The Room 5 5 TripAdvisor
Tick Tock Unlock Glasgow 2 1 TripAdvisor
Tick Tock Unlock Leeds 2 1 TripAdvisor
Tick Tock Unlock Liverpool 2 1 TripAdvisor
Time Run 2 1 TripAdvisor
XIT 4 4 TripAdvisor

This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. You’ve probably noticed that this table has removed the review summaries; this site has a page with the review summaries for every site.

This site takes the view that if you’re interested in review summaries, you probably care (at least to some extent) about the question of which site probably has the best popular reviews. Accordingly, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Bristol, Dublin, Edinburgh, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham or Sheffield.

Additionally, TripAdvisor now has a page entitled Top Escape Games in United Kingdom. It looks like it lists the fourteen escape games that are both #1 in “Fun and Games” in their town and listed as an escape game first, in some order, then the escape games that are #2, then the escape games that are #3 and so on. The “listed as an escape game” criterion is a bigger one than you might think; at least three very highly-regarded exit games spring to mind that don’t appear on that list, for one is listed as an outdoor activity when it isn’t, a second is listed as a scavenger hunt (highly arguable) and a third is listed as “other fun and games”. (It also remains arguable whether you would choose to rank – say – “#1 of a very small number” ahead of “#2 of a very large number”, that sort of thing.) There’s a different exit game on top of this national list, the third in as many months.

You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers. Looking at London sites, The Logic Escapes Me have provided recommendations and detailed comparisons and, thinking bob‘s comparisons. In the North-West, there are rhe QMSM room comparisons and Geek Girl Up North site comparions as well. If you have your own UK ranking list, please speak up and it shall be included in future months. The next step could be some sort of exit game Metacritic, comparing the reviews and optinions of those who have played a great number of such games; hopefully, this would corroborate the popular reviews, or perhaps point out some inconsistencies.

It’s not actually very difficult to estimate the number of people who play an exit game over the course of a month, though it does take a fair bit of work and there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t. July may have been a month with less growth than most; it’s the summer and the first three weeks were unusually warm, so many indoor attractions will have struggled.

With all this in mind, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of July 2015, is 290,000. (This estimate is quoted to the nearest 5,000, but the site would not like to claim more confidence than “between 100,000 and 800,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and this site keeps discovering new locations that it might have found out about earlier!